Created by Russian urbanites with a passion for the outdoors, Voylok is an evolution of their babushkas' valenki but brought into the modern times. The Voylok is a traditional boot handcrafted sustainably from just wool and hot water in Northern Russia. Voyloks are designed to be modular and interchangeable - matching any mood you throw their way.
The visual identity is a contemporary take on the Russian roots of the brand – stark typography, combined with playful elements such as the little boots, and handmade, tactile textures and illustrations.
Creative Direction and Design: Oliver Helfrich Photography: Pete Schiazza
Studio Oliver Helfrich
Studio Oliver Helfrich | Linnaeusparkweg, Amsterdam, Netherlands
