Macademia – Always more to explore

In 2019, London-based Azoomee acquired Berlin-based Da Vinci Media and combined the two brands under Macademia, an award-winning global EdTech company providing educational programming and games for children. Macademia reaches an audience of 60 million kids & families with premium TV shows, documentaries and 200 interactive educational games in 21 languages. Their mission is to help parents raise exceptional humans.

Macademia’s diverse, inspiring experiences are represented through a family of graphic shapes . The Macademia shapes appear in different ways throughout the brand identity: Inside the word mark, as illustrations and glyphs, as content devices for images and films or as background patterns


Creative Direction and Design: Oliver Helfrich & Yun Yu