Mentimeter
(in collaboration with Bold Stockholm)

A new brand identity for one of Sweden’s fastest growing startups. Mentimeter was founded with a clear mission: to transform meetings from one-dimensional and dull to more inclusive and fun. Mentimeter offers a presentation platform that enables real-time interaction with your audience and invites every voice to be heard.

We have a created a playful brand identity that reflects Mentimeter’s ambition to create meetings where listening and learning together becomes the new norm. The new identity takes visual cues from commonly used infographics, infusing them with the energy and engagement of a Menti experience. In close collaboration with Letters from Sweden, we’ve also created a custom typeface, Menti Sans. With its quirky details, it is a subtle reference to the world of bar charts.

Team:
Creative Direction: Oliver Helfrich
Design: Yun Yu, Ivo Rubboli
Project Management: Harry Elonen
Strategy: Marjam Malmberg
Production: Lova Henrikson