Powerfoyle is a ground-breaking light-charging material developed by Swedish tech company Exeger. Based on the principle of photosynthesis, Powerfoyle transforms any natural and artificial light into sustainable energy.

Our brand design has been inspired by nature and photosynthesis, the distinctive animations and 3D artistry add life to the material and show the transformative power of the brand, as well as represent the variety of shapes and textures the material can take on. The gradients are inspired by the colour spectrum of light, and the graphic W in the logotype illustrates the layers of the material.

Team:
Creative Direction: Oliver Helfrich
Design: Yun Yu
Visuals: Vitaly Grossmann