Visual identity for a new philanthropic organisation, committed to creating a global plant-rich food system that works for everyone. They address the interlocking climate, health, and nature crises caused by intensive animal agriculture through grant making, vital research and strategic communications.

We’ve helped them on the first steps of their journey with a simple yet sophisticated design language: The wordmark and graphics suggest momentum and a chain reaction, while the ‘plant-based’ images, colours and patterns are inspired by fruits and vegetables.

Creative Direction & Design: Oliver Helfrich
Senior Designer: Michael Laning
Motion Designer: Pedro Cyrne